You’ve invested your hard-earned money into a professional website with all the bells and whistles.
Everything’s in place from security that’ll keep your site safe to your online store that allows you to sell your products all around the world.
You’re rockin’ it at writing blog posts, which aim to inform your readers about who you are, what you’re offering, and important information in your area of expertise. BUT –
No one knows about you. No one knows you wrote a new post, have a new product in your online store, or added a new offering to your list of services.
So what do you do?
It’s really quite simple. You tell people you have new content! And in the online world, that means sharing it with them via e-newsletters and social sharing buttons and being active on social media.
I’ll be the first to admit that before this 40-day blog challenge, my activity on social media was average (practically non-existent on LinkedIn and Twitter) and my frequency of sending e-newsletters was so scarce that I could easily count on one hand how many times I sent them out last year.
The truth is – that kind of action just isn’t going to cut it in the online world. That is, if you’re truly trying to add value to your business and develop relationships with your readers/followers/subscribers.
I’m not even talking about whether or not you’re trying to grow your email list to thousands. Remember, it’s really all about quality. But quantity does come into play when you’re considering selling something later on that large sums of people COULD purchase (like an e-book or an affordable online course).
Whether you’re trying to reach tons of people or just your own friends and family, you have to inform people that you have something new because the chance of them going on their own, to your website, to poke around looking for something new or different, is slim to none!
Now that I’m sharing content more often (and of course, producing it more often as well), I feel confident that I am indeed adding value to my business; connecting with new people; and enhancing connections I already had.
Here are some tips on how to share your content so you make sure people know it exists:
- Sign up with an email marketing program like MailChimp. It’s free up to 2,000 subscribers! It’s very user-friendly, and they have tons of tutorials on their site. If you get stuck, I’m here to help!
- Once you have an account set up with MailChimp, you need to give people an opportunity to subscribe to your list so they can get updates from you. Again, there are plenty of tutorials on their site or you can hire me to insert and style your email opt-in form for you.
- Install social sharing buttons on your site so readers can easily share your content. I install the ShareThis plugin on all of my websites and typically put the sharing buttons at the bottom of each blog post (well, I configure it so they automatically appear there).
- Personally share your new content. In other words, don’t just rely on others to see those sharing buttons and click on them. You have to share it, too. Whether you click on the buttons, go directly to the individual social media sites, or post to multiple sites via a social sharing platform like Hootsuite, be sure that YOU get it out there.
- Ask other people to share your content. Add a line at the end of your blog post saying something like, “If you like what you read, please consider sharing it.” Join a Facebook group that gives you the opportunity to post your content so that others can share and comment on your posts (which is also great for SEO). The Freelance to Freedom Project does this on “Blog Post Thursdays.” And guess what – you can always start your own Facebook group and create a sharing forum. How fun!
- Send e-newsletters. This doesn’t have to be as laborious as it may sound. Your newsletter can be whatever you want it to be. It’s your opportunity to let people know what’s going on with you and your business (or whatever it is that your website and/or blog posts are all about). Your newsletter can be very detailed, with photos, captions, stories, links, etc. Or, it can simply say something like, “Hey there! I just posted a new blog on my site about ____. You can read about it here” (and then link to the post). You could choose to include a blurb from your post and then a “read more” link, or maybe you include links to a few posts, which is what I’m doing in my weekly roundup of posts during each week of my 40-day challenge (be sure to sign up for my list if you’re not already on it so you don’t miss out on the roundup). The point is to invite people to read what you’ve written, which is most likely on your website. And since your website is your online home for whatever it is you’re offering/selling/making/etc., that’s where you want people to land…and stay…and return.
And there you have it – my top tips for sharing content with your readers. Don’t stress about it – there are tools out there to help make it easier (and I can help, too).
If you leave this post with anything, just know that if you’re going to have a blog, you really need to have a way to share it (that is, IF you want people to actually read it). I’ve had clients opt out of an email opt-in form and then later realize they needed it because no one knew they had new posts published.
Did I miss any tips? Do you have any other methods of sharing your content?
Tell me about it in the comments below…