In case you haven’t heard, there’s a big change on the horizon in the world wide web.
Starting April 21st, Google will be giving priority to websites that are mobile friendly and will be penalizing websites that are not.
In simple terms: Google wants to make it easier for us to find what we need and actually be able to read the content we’re seeing (vs. squinting, zooming, moving the page around with our finger, etc.). And since most of the time we are looking at websites on our phones or tablets, they simply want to make it easier for us by showing us the better-looking sites first.
By better-looking, I don’t mean beautiful colors and all sorts of bells and whistles. I’m just talking about readability.
Do you have to pinch and zoom your screen to be able to easily read through a blog post on your phone or tablet? Or can you read and navigate the site with ease? So, to make sure that they’re giving us the best content (and therefore the best sites) first, Google is rewarding the sites that make it easy on us and penalizing the ones that are still stuck a bit behind the times.
So what do you need to do?
First, if you don’t know if your site is indeed mobile friendly or responsive, test it out.
Click here to access the Mobile Friendly Test site.
Enter (or copy/paste) your URL, and click the ANALYZE button.
You’ll either get this lovely green box indicating that your site is indeed mobile friendly:
Or you’ll get this red box indicating that your site is not mobile friendly as well as the reasons why:
If you get the green box, you’re obviously good to go.
If you get the red box, here’s what you can do:
➊ If you are very technical or want to deal with a bunch of technical lingo, you can read through this information (although it kinda made my eyes pop outta my head) if you have a WordPress website. If you use another content management system, click here for more information.
➋ If you have a WordPress website, you can install a plugin like WP Touch. There’s a free and pro version, and I can help you install and configure it if you’d like. Contact me here if you’re interested in this option.
➌ The ultimate solution to the mobile issue is to have a responsive website. I talk about the differences between responsive and mobile friendly here and why a responsive site is so important here. Basically, a responsive website responds to the size of the device in which it is being viewed. It’s as simple as that! But, the coding behind the scenes is rather detailed and intricate, so it’s best to leave this to a professional.
I only build responsive websites now and have become a bit obsessed (in a good way) with perfecting my knowledge of the coding needed to ensure everything looks great on all mobile devices. To benefit from my obsession and work together to create you a responsive, Google-friendly website, get in touch with me here so we can start the process.
So, is your website mobile friendly? Let me know in the comments…and be sure to let me know if I can help you get your site up to Google’s standards so that you stay in the search engine rankings and keep bringing in business!