We’re always looking for ways to make things easier, aren’t we? The goal (in business and life in general) is usually to figure out how to make things run more smoothly, be more efficient, take up less time, etc.
The task of blogging can be challenging at times. But it can also be fun, fulfilling, and beneficial for your business. It can drive traffic to your site, show your expertise in a subject matter, and even create a nice community of like-minded individuals and businesses through blog comments and sharing through social media.
Sure, there is a lot involved in writing a blog post (as I talked about in The Anatomy of a Blog Post), but there ARE ways to make it easier.
Here are a few blog-related scenarios and how to work through them to make blogging just a tad bit easier on yourself:
When you have a new idea for a post, do this:
- Write it down! No matter where you are or who you’re with, make sure you take note of it. Send yourself an email, jot it down on a piece of paper, put it in Evernote, Pin it to a Pinterest board, keep a Word doc or Google doc (which is even better, because you can access it from anywhere) of all of your ideas, etc. Just keep building that list! You’ll likely weed out a few topics, but you’ll have a big pool to choose from.
When you wonder if your idea/topic is relevant, do this:
- Call upon your good buddy, Google! If you do a search for the topic you have in mind and see similar posts out there, that means there’s already some interest. If you don’t find anything, that doesn’t mean the interest isn’t there. It just means it may not be as popular of a topic…but it could be. So, if YOU feel that it’s relevant or if even ONE person you know thinks it’s relevant, then go for it.
When you can’t come up with any ideas, do this:
- Ask your readers what they want to know/learn. Post the question in your email newsletter, on social media, and/or in a personal conversation.
- Research! Type something like this into Google: “what all ______ want to know” or “top tips and tricks for ______”. I guarantee something will come up…and as you’re reading through some of the search results, you’ll stumble upon some topic that you can introduce or expand upon to your readers.
- Write a “part two” to a post you wrote a while back. Expand upon the topic and/or add new, relevant information.
When you find it hard to even get started, do this:
- START! My new way of starting is to add a new post, write the title, set the publish date to today or tomorrow, and set the visibility to private. This equals major progress! Now, when you look in your dashboard, you’ll see that post at the top of the list…and when you look at your blogroll (while logged in), you’ll see the post right there staring at you, saying “write me!”
When you can’t seem to finish a post, do this:
- Set a timer and see how quickly you can just knock it out.
- Write without worrying about spelling, grammar, punctuation or styling. Just write…and edit when you’re done.
- Get an accountability partner and have him/her check in with you to make sure you’re on task. Maybe even put a meeting on the calendar with that person, and when the meeting starts, send him/her your post. And yes, it MUST be done in time for the meeting. Setting deadlines is essential when you truly want to get something – well, anything – done!
When you get stuck with the graphics part of your posts, do this:
- Go find an inspirational quote that matches the theme of your post and put it on a nice photo, texture, or solid colored background in a nice font. Head over to PicMonkey or Canva to create free, easy, attractive graphics.
- Hire a graphic designer to make you some branded “quotables” – images that have your logo, website, and colors. Then, all you have to do is add in a quote or other phrase in a nice font. Check out some of the “quotables” I made for my client, Soul Sparks, here! Like what you see? Follow Soul Sparks on Facebook, Twitter and Instagram.
When all the tedious tasks stress you out, do this:
- Well this one’s simple – hire someone else to take the burden off your plate! And guess what – I offer this service! I’ll edit and style your blog posts; create stunning, relevant graphics to accompany the posts; and even share your post on my own personal social media channels. All you have to do is write the content, and I’ll take it from there. Check out the details on my WordPress and MailChimp Management page.
And there you have it – some easy tips on how to get started on writing those blog posts and/or how to get out of a blog post drought!
Do you have any other tips that I missed? If so, I’d love to hear about them in the comments below.