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Has Consistent Blogging Helped My Business? Why YES…it has!

40 Days of Blogging - Day 35

I got so excited yesterday because someone [finally] asked me a question that I could answer via a blog post! Well, I can answer lots of questions in blog posts, but this was the first one in response to my request for questions to be submitted.

The question was, “Have you seen increased traffic to your website with your consistent blogging this last month and have you gotten any inquiries or jobs?”

Even though my 40-Day Blogging Challenge isn’t over quite yet (5 more posts to go after this one!), I can still answer this question based on what’s happened over the last 35 days (and I’m pretty excited to do so!).

Before the challenge, I posted to my blog VERY sporadically. Actually, I had written a mere 9 posts between September 24, 2013 and March 10, 2015. NINE! I don’t even know if we can call that sporadic…maybe more like rarely or practically never!

To have written 35 posts in 35 days is quite the feat compared to my previous, poor habit of writing/blogging, wouldn’t ya say?

Now, onto the burning question: Has this consistency resulted in an increase in traffic and/or any inquires or jobs?

The answer is a resounding YES!

I must confess that my understanding of the ins and outs of Google Analytics is not stellar. However, I’m looking very forward to my upcoming Google Analytics 101 session with Alistair Gill. He knows his stuff, and I’m stoked to actually know what I’m really looking at when I review my analytics.

Here’s what I can tell you (actually, show you) about my web traffic when comparing March 10, 2014-April 13, 2014 to March 10, 2015-April 13, 2015:

Number of Sessions

2014-2015 analytics comparison

New vs. Returning Visitors

new-vs-returning visitors

Traffic from Facebook

Facebook Data

I think that even without knowing much (yet) about what all this means, I can confidently say that the numbers have increased pretty dramatically.

In terms of social media engagement, I have become significantly more active on Twitter. I not only post my own content to Twitter, but I have been retweeting and favoriting other people’s content regularly. This is actually what we do on Tuesdays in The Freelance to Freedom Project’s Facebook Group (it’s called Tweet Tuesday). Everyone in the group is invited to post a Click to Tweet link so others can Tweet it out for them. Additionally, on Thursdays, we post our latest blog post, and our fellow freelancers and entrepreneurs in the group help us promote our posts by sharing them on all social media platforms.

If you’re a freelancer or entrepreneur and are not part of this incredible community yet, click here to request to join it. And – stay tuned for this Thursday, April 16th, as I’ll be posting a very special interview with the leader of this incredible freelancing and entrepreneurial movement.

Strive for Progress not PerfectionAnd now, onto what I feel is the bigger question, which is whether or not I’ve gotten any potential or confirmed clients as a result of my blogging efforts.

The quick answer, again, is YES. But, let’s get a little more specific, shall we?

The main goal of this whole challenge was to just see if I could do it. And while it’s a bit premature, I think I can say that I did indeed meet my challenge. {Oh I’ll be saying it loud and proud in a few days – just wait!}

The other, obvious goal, of course, was to connect with people in hopes that they may become a new client. Here’s what’s happened in terms of new client engagement:

  • Because I have been very actively sharing my posts on LinkedIn, one of my connections contacted me to discuss designing a website for his new business. We’re still in the discussion phase, but I doubt he would have thought of me had he not seen my frequent posts over the last month.
  • Someone I knew a long time ago as a mere acquaintance contacted me to discuss helping her improve her website. She has been reading my posts regularly since the beginning of the challenge, and we are meeting this week to discuss tweaking or possibly redesigning her website.
  • I ran into a friend from high school this past weekend who was very knowledgable about what I’m doing (again, likely because of my frequent activity on social media). He started a new business and already has a website, but I was the first person he thought of when he knew he needed to hire someone to manage his website. We’re in the discussion phase.
  • Another friend from high school has been following me on Facebook, and we have been in discussion for quite some time (even before the blogging challenge) about me helping her manage her website. I have a pretty good feeling that she has contacted me again recently because my posts on Facebook reminded her to revisit the idea of hiring someone someone to help her with her website. We are also meeting this week.

Are all of these absolute, 100% confirmed clients/contacts? No. But, they are all in the nurturing stage, and it will take time to nail down the details and determine if we are the right fit for working together.

I certainly didn’t expect to write blog posts, share them, and then close a bunch of deals. But, to have increased my website and social media engagement; have people contacting me to potentially work together; and have a fantastic new habit of writing more often and providing valuable content for my readers…then I would say that this experience has been extremely successful and beneficial.

I’ll keep observing how these next few days go and then, of course, how my progress plays out over the next few months and years. I’ll have a much better understanding of my analytics after my session with Alistair, and I look forward to sharing the analytics with you and hopefully helping you improve and analyze yours as well.

Also, I’d like to mention that another very big reason why I wanted to finally get going with adding new, valuable content to my site regularly was to create a library of resources for my clients. I find that many of my clients have similar questions when it comes to SEO, blogging, website maintenance, website security, and many of the other topics I’ve written about. The beauty of having it all on my blog is that I have the answers to their questions at my fingertips. Now THAT is what makes this whole experience worth it (for all of us)!

Want to know anything else about the results of my blogging challenge? I’d love to share details of the experience with you and see if there’s any way I can help you with your blogging “rituals.” Tell me about it in the comments below.

Until tomorrow,

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